Web design + generative engine optimization
Lizzian designs fast, distinctive websites with a clear public record of what your business does, where it works, and why it can be trusted—for people, search engines, and AI answers alike.
Independent studio in Boulder, Colorado. No packages or ranking promises. Every engagement starts with a written review of the real site and facts.
Built for considered decisions
We are not an industry specialist and we do not pretend to be. What our clients have in common is that a stranger has to find them, understand them, and act — usually in under a minute, often on a phone, increasingly through a summary written by something that read the site instead of the person.
Contractors, repair and installation trades, cleaning, moving, landscaping, pest control, auto shops. Multiple service areas, seasonal hours, and a phone that has to be findable in one tap.
Dental, optometry, physical therapy, veterinary, counselling, specialty medical. Provider lists, insurance and intake details, and hours that must not contradict the map listing.
Law, accounting, engineering, architecture, consulting, financial services. Practice areas, credentials, jurisdictions, and named people who need to be verifiable.
Restaurants, cafés, bars, inns, salons, studios, boutiques, galleries. Menus, bookings, parking, and hours that change more often than anyone remembers to update them.
Makers, small labels, publishers, food producers, single-product companies. A site that carries the story and the specifications without depending on a marketplace or a social account.
Manufacturers, distributors, logistics, SaaS, agencies, labs. Capability lists, certifications, spec sheets, and a route to a human that does not run through a chatbot.
The problem
An out-of-fashion site loses a little credibility. These three lose the enquiry outright, and they are almost always invisible from the inside — the owner already knows the phone number, so the owner never notices it is missing.
Someone is ready to contact you and cannot. The number sits in the header image, or only in the footer of the desktop layout, or behind a contact form that wants seven fields first. Worse: the site says one number, the map listing says another, and the answering service belongs to whoever bought the old line. Every version of this ends the same way — the caller goes back to the results page and picks the next business down.
Your hours, address, service area, staff, and what you actually offer are stated in four places and agree in none of them. The site says Tuesday to Saturday, the map profile says Monday to Friday, the booking tool blocks Wednesdays, and a directory from three years ago still lists a suite number you moved out of. Nobody is lying. Nobody is maintaining it either. The customer arrives to a closed door, and the systems that quote your business have no way to decide which version is right.
A human can read your page; a machine reading the HTML cannot. The menu is a PDF. The service list is baked into a slideshow image. The hours are drawn inside a graphic. The whole page is blank until a script finishes running, and half the content sits inside a third-party widget on someone else’s domain. When a search engine or an assistant tries to extract what you do and where you are, it comes back with your business name and nothing else — so it describes you from whatever it finds elsewhere, which is usually stale, incomplete, or a competitor’s page about you.
A site is not just something to look at. It is the place your business states its own facts, in a form other systems can read without guessing.
What we deliver
Every engagement is scoped individually, but the standard we build to does not change.
One clear subject per page, a heading structure that actually describes the content, and the important sentence written before the decorative section — not after it.
Services, hours, locations, staff, credentials, policies, prices you choose to publish, and answers to real questions exist as selectable text in the served HTML. Images and PDFs supplement that text; they never carry it alone.
Name, address, service area, email, and hours are written once, used everywhere, and made to agree with your map listing and directory entries. Where they disagree today, we tell you which is wrong and what to correct.
Schema.org markup for the organization, locations, services, people, articles, and questions — generated from the same facts the visitor sees. We do not mark up claims that are not on the page, and we do not mark up anything you have not confirmed is true.
Content renders from the HTML. Scripts enhance; they are not a prerequisite for reading the page. Keyboard navigation, colour contrast, focus states, and real form labels are part of the build, not an afterthought.
Clean URLs, one canonical version of each page, a working sitemap and robots file, sensible internal links, correct titles and descriptions, and headings a summariser can follow without inventing the connective tissue.
Tappable email and phone links, a form that validates and confirms, an address block that matches your mail, and no dead ends.
Your domain, your hosting account, your content, your files. Plus a short written record of where each fact lives, so the next person to touch the site — us or anyone else — can update it without breaking the consistency.
We do not promise search rankings, citations in AI answers, traffic volumes, lead counts, or revenue. Nobody can promise those, and the ones who do are describing an outcome they do not control. What we control is the site: whether it is clear, whether the facts are true and consistent, and whether a machine can read them without guessing. That is what we are accountable for.
Pricing
We do not publish packages or a starting price, because the same seven-page site can be a two-week job or a two-month job depending on what already exists. Every project is quoted after we review your current site — or your materials, if there is no site — and see the actual difficulty.
Illustrative scenarios
Six composite examples, each shown as a design mockup of an invented business. They are illustrative, not case studies of named clients — and the facts about each one are written as text below the picture, never inside it.
Six providers across two offices. Hours were published in a header graphic, again inside a third-party booking widget, and again on the map listing — all three different after a schedule change nobody propagated. Patients were arriving at a closed office.
Two decades of completed work living entirely inside downloadable capability statements and project PDFs. The site itself was four pages of copy that could have described any engineering firm in the country, and no page said which states the firm was licensed in.
The entire site was a JavaScript shell wrapped around a third-party booking engine. Room descriptions, photographs, the cancellation policy and even the street address lived on the vendor's domain. With scripts blocked, the inn's homepage was blank.
A single “Areas We Serve” page listing eleven towns inside one paragraph. The phone number appeared once, rendered inside a footer image, so a caller on a phone had to scroll the whole page and retype it by hand. Overnight emergency cover — the firm's main advantage — was mentioned nowhere.
Product descriptions, ingredients, allergen statements and sourcing existed only inside marketplace listings and a social profile, in three versions that did not match. The bakery's own domain redirected to the social page, so retail buyers looking the company up found nothing to point anyone at.
Four hundred parts distributed as a downloadable spreadsheet, a single contact form as the only route to a quote, and certifications shown as logo images with the issuing body and scope written nowhere. An engineer searching a part number found nothing at all.
Fit
Saying so early saves everyone a month. If you recognise your project below, we will tell you at the review stage rather than after a deposit.
If the goal is a promise about position one, citations in AI answers, or a traffic number, we are the wrong studio. We will not make that promise and we do not compete with people who will.
A template and an afternoon is a legitimate choice for some businesses. If that is the requirement, a builder subscription will serve you better than we will.
We will not invent hours, credentials, service areas, certifications, or reviews to fill a page. If nobody can confirm what is true, the project cannot start.
Dashboards, marketplaces, member portals, and software with accounts and state. We build public sites. A product needs a product team.
Fabricated testimonials, invented addresses, markup that claims things the page does not say, doorway pages for towns you do not serve. All of it is a liability, and all of it eventually gets found.
If nobody can approve a scope, supply the facts, or answer a question inside a week, the schedule will not hold and neither of us will enjoy it.
Start here
Tell us three things and we will look at what you have: your current URL (or “no site”), your city, and what has to work on launch day.
You get back a written note on what we found — the specific problems, in priority order — and what it would take to fix them. If we are not the right studio for it, we will say that instead.
Prefer a faster answer? Message +1 (516) 888-0758 on WhatsApp, or write to zach@lizzianllc.com — either way, send the same three things.